Machine Readable Cookies Policy
INTRODUCTION
By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Scott-Pollock Limited (Trading as “Alice & Peg”, herein referred to as “Alice & Peg”) using cookies for the purposes outlined below in order to provide you with a fully functional user experience.
WHAT IS A COOKIE?
A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used instead. An anonymous identifier is a random string of characters used for the same purposes as a cookie. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Alice & Peg to deliver you a user personalised experience. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised.
The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.
Cookies duration can be defined as either session based or as persistent.
- Session (or Transient) Cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
- Persistent (or Permanent) cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well our website works and where it can be improved.
WHAT COOKIES DO WE USE?
We use the following types of cookie:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use the shopping basket or make use of the payment services.
- Functional cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, such as not asking you for a second time if you’d like to sign up to our newsletter.
- Targeting/advertising cookies. These cookies (including the use of “pixels”) record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it, and any external marketing we perform more relevant to your interests. We may also share this information with third parties (see list below) for this purpose.
The list below details the cookies used on aliceandpeg.com. We have outlined who sets these cookies and their purpose. If the party reads something other than ‘Alice & Peg’, these are our third party business partners who help us to enhance your browsing experience.
Type of cookie: Strictly necessary.
Party: Alice & Peg/ Shopify.
Purpose: Alice & Peg uses cookies to enable some of the basic functionality that is required for customers to browse and shop on our website, such as remembering which products they have added to their basket. Alice & Peg uses functional cookies to enable us to track (and recover from time to time) abandoned shopping carts. Alice & Peg use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly. We use the Shopify platform to power our site so this information is collected by Shopify on our behalf. The information collected through these cookies is only used for these purposes.
Type of cookie: Functional.
Party: Social Media plugins.
Purpose: Sites such as Facebook and Pinterest serve cookies in order to be able to share and discuss Alice & Peg’s products on social networks.
Type of cookie: Functional.
Party: Shop Sync/ Mailchimp.
Purpose: We use functional cookies to enable our newsletter sign up prompt (which appears on your first visit to the site) using an app called Shop Sync and a website pop-up functionality in Mailchimp. Shop Sync links our website to our marketing database hosted in Mailchimp so that newsletter sign ups and marketing preferences are kept up to date in our marketing database. Shopsync does not store or collect any personal data.
Type of cookie: Functional.
Party: Cloudflare/ boldapps.
Purpose: We use cloudflare cookies (provided by Boldapps) to enable us to offer additional products we think you might like to add to your shopping cart, such as the option to add a lip balm or mini chocolate bar as an extra treat to your purchase, depending on what products you are about to add to your cart or already have in your cart. This does not store any personally identifiable information.
Type of cookie: Analytics & experience testing.
Party: Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers).
Purpose: Google Analytics (GA) uses cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. In cases where you are logged-in to our website, GA will also collect your User ID. This data is exported into our database, where it may be linked to previous browsing behaviour and personally identifiable information. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Type of cookie: Targeting/advertising.
Party: Google Adwords, Facebook Ads.
Purpose: Google Adwords, Facebook Ads use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine which ads are most effective and where our ads will be most effective online. For example, if you have clicked on one of our Facebook ads, and have gone on to purchase something with us using the same device, we will be able to see that that ad delivered a sale and this information is shared with Facebook automatically to measure campaign performance. Additionally, we use retargeting cookies by Facebook to deliver our advertising to you in Facebook after you have visited our website. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable. You can opt out of targeted advertising in Facebook by adjusting your privacy settings in your Facebook profile.
SHARING WITH SOCIAL NETWORKS
If you use the buttons that allow you to share products and content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your computer. Find out more about these here:
https://www.facebook.com/about/privacy/
http://www.google.com/intl/en-GB/policies/privacy/
MANAGING COOKIES
If cookies aren't enabled on your computer, it will mean that your user experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.
If you have any questions on this policy, please Contact Us at hello@aliceandpeg.com